China is set to open the first Asian webcam site, as well as a number of other Chinese companies in the country, in a move to attract more Western tourists and streamline the industry.

The sites are part of China’s Digital Transformation Program, which aims to attract hundreds of billions of dollars in investments to the country in the next decade.

It also plans to invest more than a billion yuan ($74 million) in new companies over the next three years, according to Chinese state media.

The announcement comes as China is gearing up to open a new webcam business in the U.S. in early 2019.